Agency
Apr 2021
I am Skyn
I Am Skyn is a startup cosmetic brand that created products to empower women. The goal was to build a brand identity to make I Am Skyn very easy to identify and remember, while promoting wellness education.
Through strategy workshop, we identified the brand attributes, which were the foundation for designing the visual identity. Understanding I Am Skyn's customers was really important to design a brand that not only looked great, but that was also based on the strategy.
Wellness is the forefront of I Am Skyn's identity. Creating safe products that improve lives is their mission.
I Am Skyn was created for its user's to reclaim their beauty, elegance is a core company value.
Being a multi-generational collective with a focus on education, I Am Skyn believes community engagement to be its center.
I am Skyn believes beauty comes in many shades and colors. The company chose colors that reflect that value.
In order to position I Am Skyn as a premier cosmetic collective, the brand identity had to be simple, flexible and glamorous . I created the visual style based on three key elements: the logo, the colors and the typography.
I Am Skyn's colors are a foundation of its visual identity. The green lime is a very unique color in this industry normally, especially if combined with white. Despite not being common, they perfectly represent the brand attributes identified in the strategy phase.
